Facebook remains an effective advertising platform for so many businesses in Orange County and all over the world. According the statistics provided by State of Social 2018 report, 94% of businesses choose to promote their products and services on Facebook these days. The statistics also shows that 67% of businesses are planning to increase their Facebook advertising budget in the foreseeable future.

There are many ways to promote a business on Facebook. However, it’s incredibly important for you to get smart about Facebook advertising. Choosing the right Facebook advertising strategy will help you maximize your marketing budget and get the best possible results. In this blog, we’ll provide you tips to help you make most of your Facebook marketing efforts in 2018.

Analyze Your Target Audience Carefully

It all begins with analyzing target audience. Who prefers to purchase your products or services? What type of content does your customers like? Where do your clients live and when they are the most active on Facebook? Obviously, you should find the answers to all of these questions before to start developing your Facebook marketing strategy 2018.

Tell a Great Story on Facebook

Facebook is the right place to tell a story. Do you have an amazing story to tell? If so, just share it on Facebook. Storytelling is a great way to engage your audience on Facebook. Telling a great story will definitely help you capture the interest of your prospects and customers in your business. And of course, your story has to contain a call-to-action. If you take advantage of storytelling, you’ll be able to increase the awareness of your brand significantly.

Take Advantage of Video to Promote Your Business on Facebook

It’s a great idea to share interesting videos related to your business on Facebook. People really like to watch great videos. The statistics shows that Facebook users watch more than 100 million hours of video every single day. You can use Facebook videos to engage with your existing customers and remind them about your business. If people find it interesting to watch your video on Facebook, then they will probably choose to share it with Facebook friends. As a result, you’ll be able to get a lot of new clients for your business. It also makes a lot of sense to buy Facebook video ads.

Provide Live Content on Facebook

We’ve just talked about great benefits of Facebook video. It would be even better for you to provide your target audience with live content on Facebook. It’s worth noting that Facebook’s live content has become a fast growing trend. That means that Facebook Live should be your best friend in 2018.

You can use Facebook Live to create live video about your newly released product and share it instantly with your followers. Show how your product works and demonstrate its competitive advantages to your target audience on Facebook in a real time. Explain to Facebook users how your product can make their life easier. By doing so, you’ll be able to make a big impression on your existing customers and prospects.

Invest in Facebook Ads

Facebook Ads are a flexible online advertising solution that provides business owners with high return on investment. You should definitely continue to use Facebook Ads for advertising your business in 2018. Facebook Ads will help you find a lot of new clients and contribute greatly to your brand development strategy!

Thank you so much for reading our article. Now, it’s time for you to develop an effective Facebook marketing strategy for your business. Keep up with the latest Facebook advertising trends to get more likes for your Facebook business page and grow your Facebook audience successfully in 2018. Contact our digital marketing company in Orange County to discuss your Facebook advertising needs!