Optimizing Content for Voice Search – Strategies and Tips
- May 03, 2018
The search engine technology is constantly evolving. The voice search is obviously becoming more and more popular these days. A lot of people choose to take advantage of voice search when they are driving a car or on the go. Mobile users may also find it hard to use a keyboard on their devices. For this reason they choose to make use of a voice choice.
It’s pretty easy to use a voice search. All that you need to do is to pronounce a keyword phrase and the search engine will provide you with what you are looking for. It’s worth noting that the number of users who prefer to benefit from voice search is growing day after day. That’s why it’s so important to optimize a website for voice search. In this blog, we’ll provide you with some insights into voice search optimization.
The Key Elements of a Successful Voice Search Optimization Strategy
The big question is – what is incredibly important for voice search optimization today? Now, it’s time to get the answer! Actually, among the top voice search ranking factors are: 1) on-page optimization, 2) quality of content, 3) user behavior, 4) web page load speed and 5) off-site optimization.
It’s crucial for you to do on-page optimization in the right way and provide quality content on a website. You should also do your best to make your site convenient for users. Check your web page load speed on a regular basis and make sure that your site loads fast. If you find that your web pages load slowly, then you need to do everything possible to speed up your website. And of course, incoming links play a big role in voice search optimization. However, the quality of backlinks matter. You should attract only quality links to your site. So, focus on getting backlinks from relevant sites. And of course, you have to build links for your site in a natural way. By doing so, you’ll be able to avoid search engine penalties and, most importantly, improve your site’s rankings.
Tips for Optimizing Content for Voice Search
– Mobile first. Traditionally people use voice search from their mobile devices. That means that your site has to be mobile friendly. Make sure that your website looks great on all types of mobile devices including smartphones, tablets, etc. It makes a lot of sense for you to take advantage of responsive design.
– Optimize a website for conversational keywords. People tend to use conversational keywords when trying to find the necessary information via voice choice. That’s the reason why you need to optimize your site for conversational keywords. It’s important to note that conversational keyword phrases are less competitive. So, it would be easier for you to achieve top search engine rankings for such keywords.
If you would like to develop an effective SEO strategy for voice search in 2018, contact us today. 2Twelve Marketing provides a full range of search engine optimization (SEO) services in Orange County. We are always looking forward to helping you with any of your SEO needs!