It’s hard to imagine a website without images. Obviously, images draw attention of visitors to site’s pages and make texts on sites easy-to-read. It’s also important to note that images contribute greatly to site’s SEO. Actually, you can benefit from using images on your site in many ways. This blog post concentrates on SEO benefits of images. Also, we’ll provide you with some image optimization tips. Finally, you’ll get an understanding of how to use images for improving site’s SEO.

1) Images Make Content More Engaging

Today, search engines pay a close attention to the user behavior. Thus, you should do every single thing possible to improve your site’s user experience. There is the evidence that images positively affect the behavior of users on the site. If you provide great images on your web pages, visitors are likely to be interested in your content. They will spend more time on your site. As a result, your web pages will rank higher for the target keywords in search engines.

2) Images Provide Additional Opportunities for Onsite Optimization

Keyword stuffing is something that should be avoided at any cost. That means that you should aim to insert keywords into texts naturally. However, it’s not always easy to put keyword phrases into texts in a natural way. So, you can add the target keywords to image’s file name and alt tag. By doing so, you’ll be able to make your site relevant to the necessary search terms.

3) Images Generate Search Traffic to a Website

Each of images on your website will be indexed by search engines. Once an image is indexed, people will be able to find it in search engines. If image optimization is done right, image search is likely to drive high amounts of targeted traffic to your website.

4) Images Help Attract Quality Backlinks to a Website

Images are your intellectual property. Therefore, if someone chooses to publish your images then he/she has to provide you with a backlink. In other words, images give site owners great link building opportunities. It’s a good idea to share your images on popular stock image websites such as Flickr and many others. People often use this type of online resources to find images on their sites. If your images are really good, you’ll be able to get a lot of quality backlinks naturally. Such incoming links will generate a lot of targeted users to your site and boost your search engine rankings dramatically.

5) Images Make Content More Sharable on Social Media

There has been a lot of talk about the importance of social media promotion for site’s SEO. Numerous studies have shown that people tend to share, like and comment web pages with good images on social media more frequently. Such web pages rank better in search results.

Thank you so much for reading this article. There is no doubt that image optimization needs to be a key part of your search engine optimization (SEO) strategy. Each of your images has to be optimized for search engines. Use the power of images to maximize your SEO efforts. Best of luck!