Doing a SEO Audit of a Website
- Apr 09, 2018
A SEO audit needs to be done prior to developing a search engine optimization strategy. A SEO expert will check your website for problems carefully and provide you with a report. Actually, a SEO audit is the type of a report that describes all of SEO problems that negatively affect site’s rankings. On the other hand, a SEO audit contains tips for improving site’s SEO.
The big question is – how to perform a SEO audit of a website? Today, we’ll focus your attention on things that you need to know to do a basic SEO audit of a website. Below, you’ll be able to find on-site SEO audit checklist as well as off-site SEO audit checklist.
On-Site SEO Audit Checklist
Mobile friendly site. Today, it’s incredibly important to have a mobile friendly site that looks great on all types of PCs and mobile devices such as smartphones, tablets, etc. It’s a great idea to take advantage of responsive design. The reality is a responsive website adapts itself automatically to fit all screen resolutions.
Titles and descriptions. When doing a SEO audit it’s important to check titles and descriptions of each web page. Make sure that a web page’s title contains no more than 65 characters and a web page’s description contains no more than 160 characters. Both a title and description have to contain a keyword for which a web page is optimized. On the other hand, keyword stuffing should be avoided.
URL structure. URLs of your site’s web pages need to be properly formatted. URL of each web page has to contain no more than 255 characters. URLs of site’s web pages need to be unique. Plus, it would be nice to include the target keywords in URLs.
Content. It’s crucial for you to ensure that your website doesn’t have duplicate content. You should publish only unique content on each of your site’s web pages. Also, texts on web pages have to be informative and easy-to-read.
Images. If you use images on your site’s pages, you definitely need to optimize them for the target keywords. Image optimization consists of such stages as optimizing file names, optimizing ALT tags, minimizing image sizes, etc.
Broken links. Broken links have a negative impact on site’s rankings. So, if any broken links are found on the website they have to be fixed as soon as possible.
Page speed. Website loading time affects search engine rankings, site conversions and sales. Do you find that your site’s web pages load slowly? If so, you need to update your site and improve its page load speed.
Off-Site SEO Audit Checklist
Quality of incoming links. Incoming links play a big role in search engine optimization. However, it’s important to attract the right type of backlinks to a website. Make sure that your website has backlinks from relevant sites.
WWW or without WWW. Actually, these are two different websites. First of all, you need to decide what site you would like to promote in search engines. Afterwards, you need to build backlinks for the right website.
It’s worth noting that a SEO audit of a website is a serious job that requires special skills, experience, knowledge and tools. Contact us today to get a SEO audit done! Our SEO experts in Orange County are always looking forward to helping you with any of your search engine optimization needs!