Top 5 Reasons Why You Should Use Facebook Ads

According to the latest Facebook statistics, the social network already has more than 2.20 billion monthly active users these days and this number is constantly growing. Facebook obviously remains the number one social media platform in the world. And of course, the social network provides different types of businesses with a huge marketing potential. There are so many reasons why people choose to use Facebook advertising for business. Today, we’ll explain to you why Facebook Ads management services need to be a key part of your marketing campaign.

1) It’s Easy to Launch a Facebook Advertising Campaign

Facebook Ads are known for their simple setup process. So, it will not take you too much time to launch a Facebook advertising campaign for your business. Without a doubt, you’ll be able to figure out how Facebook Ads work quickly. First of all, you need to create a Facebook business page for your company. Then, you have to launch a Facebook advertising campaign to attract the target audience to your business.

2) Facebook Ads Deliver Fast Results

The results will not keep you waiting for a long time. Once the advertising campaign for your business is launched, Facebook will begin to drive potential customers to your business page. Now, your job is to turn your Facebook traffic into sales.

3) Facebook Ads are a Flexible Solution

You’ll definitely find it easy to use Facebook for business. While creating Facebook Ads campaign you’ll be able to identify your target audience. You can select sex, age, location as well as advertising budget for your Facebook advertising campaign. With Facebook Ads Management services you can spend as little as $5 per day on advertising. It’s also important to know that you’ll be able to temporarily suspend or even stop your Facebook Ads campaign anytime.

4) Facebook Ads Have a Huge Positive Impact on Brand

Facebook Ads are the perfect option for those who would like to increase brand awareness for their businesses. Keep in mind that a lot of people are likely to remember your brand if you use Facebook Ads to promote your business. Most of them will contact you and purchase your products (or services) over time.

5) Facebook Ads Provide High Return on Investment

It’s worth noting that Facebook Ads are a cost-effective advertising solution that works well for different types of businesses. If you adjust your Facebook advertising campaign correctly, you’ll not need to spend too much money to attract a potential client to your business. It's crucial for you to know that Facebook Ads drives the targeted traffic to business. So, you’ll not find it hard to turn your Facebook traffic into sales and your business revenue.

Would like to use Facebook Ads Management for your business in Orange County? If so, please contact us today. We give our customers an exciting opportunity to try our Paid Ads Management FREE for 30 days. So, you’ll be able to test our services!


Dealing with the New Facebook Algorithm 2018

Facebook has recently updated its algorithm and made some changes to its News Feed. How does the Facebook’s latest algorithm work? What does Facebook’s latest algorithms change mean to brands? These are questions faced by so many business owners and marketers today. The time to get the answers has come! Read on to learn more about the Facebook algorithm change 2018.

How Does the New Facebook Algorithm 2018 Work?

First of all, let’s try to figure out how the Facebook algorithm 2018 works. If you visit your Facebook page, you’ll be able to see posts displayed in your News Feed. It’s worth noting that Facebook has recently changed the way of determining the posts that need to be shown to users in News Feed.

According to the new Facebook algorithm 2018, content interactions fall into two categories. There are active interactions (commenting, sharing and reacting) as well as passive interactions (clicking, watching and viewing). Nowadays, Facebook gives a high priority to the content with active interactions. The posts with the highest number of comments will be displayed at the top of News Feed. Then, the posts with the highest number of shares will be displayed in News Feed. Lastly, the posts with the highest number of reactions will be displayed in News Feed.

Tips to Help Businesses Survive Facebook's Latest Algorithm Change

Now, we have an understanding of how the new Facebook algorithm 2018 works. So, the big question is – what businesses need to do to attract more social media traffic from News Feed to their sites? Let’s try to get the answer!

Obviously, as a business owner you should do everything possible to attract more followers to your Facebook page. On the other hand, you need to get more comments, shares and reactions for your posts. Follow tips provided bellow to make the most of your Facebook advertising strategy!

Promote your business with Facebook Ads. It’s important to know that Facebook Ads remains one of the best ways of attracting the targeted traffic to your Facebook business page and increasing brand awareness. That means that it would be better for you to spend more money on Facebook Ads management services.

Focus on Facebook Groups. Facebook Groups are designed to bring people together through common interests. On the other hand, Facebook Groups give business owners the perfect opportunity to attract target audience to their businesses. Promoting content in the relevant Facebook Groups will probably help you get more comments, shares and reactions. Such content is likely to rank high in News Feed on Facebook.

Provide Facebook Live videos. According to Mark Zuckerberg’s opinion, live videos more often result in discussions on Facebook. The statistic also shows that real time videos receive much more interactions comparing to traditional videos. All of this means that Facebook live videos need to be a part of your Facebook promotion strategy.

Share engaging content with users. If people find your content interesting, then they will probably comment your posts or choose to share them on their timeline. As a result, your content will be displayed at the top of News Feed for a long time.

Facebook Ads management is a serious work that requires special knowledge, skills and experience. That’s why you it would be better for you to get in touch with real professionals to promote your business on Facebook successfully. Contact our digital marketing experts in Orange County for Facebook marketing today!


10 Benefits of Facebook Advertising and Why You Need It

The latest statistics shows that Facebook has more than 2.13 billion monthly active users and 1.15 billion mobile daily active users. According to the statistics, 5 new profiles are created on Facebook every second. Facebook is constantly gaining in popularity and provides business owners with endless advertising opportunities. People choose to use Facebook advertising to promote their businesses in Orange County for a number of reasons. Below, we’ll briefly tell you about the top 10 benefits of Facebook advertising and explain to you why you need it.

1) Facebook Advertising Increases Website Traffic

Once your site is launched, you need to drive traffic to it. With Facebook Ads management, you’ll be able to attract targeted visitors to your site quickly.

2) Facebook Advertising Increases Sales

Facebook Ads can generate high ammounts of targeted traffic to a website. In other words, you’ll get visitors who are interested in purchasing your products or services. And of course, your sales will increase significantly.

3) Facebook Advertising Increases Brand Awareness

A lot of people will remember your brand if you promote your business on Facebook successfully. That means that Facebook is likely to become a powerful brand development tool for your company.

4) Facebook Advertising Provides High Return on Investment

Facebook advertising is not too expensive. On the other hand, Facebook Ads provide effective results. If done right, Facebook advertising will help you increase the profits of your business dramatically.

5) Facebook Advertising Works Great for Different Types of Businesses

Facebook advertising is a solution that can be used to promote any type of business. Therefore, if you have a service to offer or a product to sell, then you should definitely take advantage of Facebook promotion services.

6) Facebook Advertising is a Flexible Business Promotion Solution

It’s pretty easy to adjust a Facebook advertising campaign to fit your needs. With this type of advertising you can setup your budget and control your spendings. Plus, you’ll be able to update, suspend or stop your business promotion campaign anytime.

7) Facebook Advertising Provides Permanent Results

Let’s assume that you promote your business page with Facebook Ads. In this case, your page will receive a lot of likes. Your fans will see your business page each time you publish new content on Facebook.

8) Facebook Advertising Is Used to Promote Businesses Locally and Internationally

Facebook has a lot of users from all over the world. So, it makes sense for you to use Facebook advertising to promote businesses in any country.

9) Facebook Advertising Offers an Easy Way to Reach a Target Audience

Facebook advertising platform allows you to select age, gender, location and other parameters for the target audience. This will help you get the most out of your Facebook promotion efforts.

10) Facebook Advertising Has Less Competition

It’s no surprise that a lot of business owners promote their products and services in search engines. So, you’ll probably have to deal with many competitors if you choose to focus on search engine marketing. Facebook obviously has less competition. Facebook advertising services are likely to become either a good alternative or a good addition to your search engine optimization (SEO) and Adwords & PPC management services.

There is no doubt that Facebook advertising needs to be a key part of an online marketing campaign. The reality is Facebook advertising requires special knowledge, skills and experience. That’s why you may find it hard to promote your business on Facebook by yourself. Contact our Orange County digital marketing experts and we’ll help you get the most out of your Facebook advertising campaign!


Smart Strategies To Grow Your Twitter Following

Twitter provides businesses with a huge marketing potential. Twitter can generate high amounts of targeted traffic to your website. If done right, Twitter promotion can increase your sales significantly and boost your brand awareness. You can also use Twitter to communicate with your existing and potential customers. However, it’s incredibly important for you to market your business on Twitter in the right way. Obviously, you should know how to grow your Twitter following. In this blog, we’ll provide you with smart strategies and tips for growing your Twitter following fast.

Optimize Your Twitter Profile for Target Keywords

First of all, you need to optimize your Twitter profile for the target keywords. Include the relevant search terms in your bio. By doing so, you’ll make it easy for users to find your profile in Twitter search. Finally, more people will see your profile and follow you on Twitter.

Use Hashtags to Optimize Your Tweets

Hashtags will help you optimize your tweets for the target keywords. Tweets with hashtags tend to attract new followers to profiles on Twitter. That means that you should definitely spend some time to add relevant hashtags to each of your tweets.

Use Paid Promotion to Advertise Your Twitter Account

Twitter Ads need to be a key part of your Twitter promotion strategy. It’s a great idea to use paid promotion to advertise your Twitter account. This will help you get a lot of new Twitter followers within a short period of time.

Add "Follow Us on Twitter" Button to Your Blog

Do you have a blog? If so, you should definitely add "Follow Us on Twitter" button to your blog. This button will allow you to turn your blog visitors into your Twitter followers quickly.

Add "Share on Twitter" Button to Each of Your Blog Posts

It also makes a lot of sense to implement the "Share on Twitter" button into each of your blog posts. So, blog visitors will find it easy to share your content on Twitter. As a result, your Twitter following will grow significantly over time.

Add Images to Your Tweets

Numerous experiments have shown that tweets with images work much better comparing to textual tweets. So, you’ll probably get more engagement and, therefore, more Twitter followers if you choose to add images to your tweets.

Add Links to Your Tweets

Multiple researches show that tweets with links to relevant content work more effectively and get more re-tweets. If you get more re-tweets, then you’ll probably get more Twitter followers.

Test Different Types of Content on Twitter

You should make experiments all the time and share different types of content on Twitter. Try to share blog posts, infographics, videos and other types of content relevant to your business. Then, you should measure results. So, you’ll be able to figure out what type of content works best for your business.

If you would like to grow your Twitter following, please – contact our Orange County digital marketing company right away! Our digital marketing experts have experience in growing Twitter following for different types of businesses in Orange County. We are always happy to help you develop an effective Twitter marketing strategy that works!


Tips to Help You Get the Most Out of Facebook Marketing in 2018

Facebook remains an effective advertising platform for so many businesses in Orange County and all over the world. According the statistics provided by State of Social 2018 report, 94% of businesses choose to promote their products and services on Facebook these days. The statistics also shows that 67% of businesses are planning to increase their Facebook advertising budget in the foreseeable future.

There are many ways to promote a business on Facebook. However, it’s incredibly important for you to get smart about Facebook advertising. Choosing the right Facebook advertising strategy will help you maximize your marketing budget and get the best possible results. In this blog, we’ll provide you tips to help you make most of your Facebook marketing efforts in 2018.

Analyze Your Target Audience Carefully

It all begins with analyzing target audience. Who prefers to purchase your products or services? What type of content does your customers like? Where do your clients live and when they are the most active on Facebook? Obviously, you should find the answers to all of these questions before to start developing your Facebook marketing strategy 2018.

Tell a Great Story on Facebook

Facebook is the right place to tell a story. Do you have an amazing story to tell? If so, just share it on Facebook. Storytelling is a great way to engage your audience on Facebook. Telling a great story will definitely help you capture the interest of your prospects and customers in your business. And of course, your story has to contain a call-to-action. If you take advantage of storytelling, you’ll be able to increase the awareness of your brand significantly.

Take Advantage of Video to Promote Your Business on Facebook

It’s a great idea to share interesting videos related to your business on Facebook. People really like to watch great videos. The statistics shows that Facebook users watch more than 100 million hours of video every single day. You can use Facebook videos to engage with your existing customers and remind them about your business. If people find it interesting to watch your video on Facebook, then they will probably choose to share it with Facebook friends. As a result, you’ll be able to get a lot of new clients for your business. It also makes a lot of sense to buy Facebook video ads.

Provide Live Content on Facebook

We’ve just talked about great benefits of Facebook video. It would be even better for you to provide your target audience with live content on Facebook. It’s worth noting that Facebook’s live content has become a fast growing trend. That means that Facebook Live should be your best friend in 2018.

You can use Facebook Live to create live video about your newly released product and share it instantly with your followers. Show how your product works and demonstrate its competitive advantages to your target audience on Facebook in a real time. Explain to Facebook users how your product can make their life easier. By doing so, you’ll be able to make a big impression on your existing customers and prospects.

Invest in Facebook Ads

Facebook Ads are a flexible online advertising solution that provides business owners with high return on investment. You should definitely continue to use Facebook Ads for advertising your business in 2018. Facebook Ads will help you find a lot of new clients and contribute greatly to your brand development strategy!

Thank you so much for reading our article. Now, it’s time for you to develop an effective Facebook marketing strategy for your business. Keep up with the latest Facebook advertising trends to get more likes for your Facebook business page and grow your Facebook audience successfully in 2018. Contact our digital marketing company in Orange County to discuss your Facebook advertising needs!


How Social Media Impacts SEO

There has been a lot of talk about the importance of social media promotion for SEO. Obviously, social media promotion has a direct impact on website’s SEO and delivers multiple SEO benefits. That’s the reason why social media promotion has to be a key part of your search engine optimization strategy. Today, we’ll tell you exactly how social media impacts site’s SEO.

Google Pays a Close Attention to Site’s Social Media Signals

There is the evidence that Google and other search engines give a preference to websites which are incredibly popular in social media. That means that if your content is liked, shared and commented by users on social media then it has a better chance to achieve top search engine rankings. The more likes, shares and comments your content has – the better. So, your job is to provide interesting and engaging content that your target audience will probably like.

Social Media Promotion Increases Brand Awareness

It’s crucial for you to know that Google ranks well businesses of well-recognized brands. Social media promotion is a great way to build brand awareness. It’s important to know that popular social media platforms such as Facebook, Twitter + and others bring together a lot of users across the world. The statistics shows that Facebook has 1.71 billion monthly active users and Twitter has 317 million monthly active users. Therefore, if you have a solid social media promotion strategy then you’ll be able to increase your brand awareness significantly over time.

Social Media Posts Can Drive Search Traffic to Your Site

Another big advantage of social media promotion is that social media profiles often rank well in Google and other search engines. So, if you optimize your social media profiles for target keywords then your social media posts may begin to attract search traffic to your site.

Social Media Can Help You Attract Good Backlinks to a Site

It’s no surprise that incoming links continue to play a very important role in search engine optimization these days. However, only quality backlinks work well and have a positive impact on site’s rankings. Keep in mind that you should use only natural methods to attract backlinks to a website. When building links for a website you should focus on content marketing and social media promotion. In other words, you need to publish high quality content on a website and then promote your articles on social media. If your content is valuable people may decide to publish your articles on their sites. According to search engine rules, a website owner has to provide a backlink if he/she re-publishes someone’s content. As a result, you’ll be able to get backlinks from relevant sites. Such backlinks will definitely have a huge positive impact on your rankings. Plus, incoming links from relevant sites will generate targeted traffic to your website.

Thank you so much for reading our article. We have just outlined the most significant SEO benefits of social media. It’s clear that social media can contribute greatly to your SEO strategy. Use the power of social media promotion to improve your site’s SEO.


Social Media Marketing Trends 2018

Social media sites provide business owners with endless marketing opportunities. Popular social media platforms such as Facebook, Twitter and Instagram can generate many prospects to your business. So, you’ll be able to increase your sales significantly if you promote your business in social media effectively. On the other hand, you can boost your brand awareness with social media sites. It’s important to know that social media marketing is the fast-changing industry. As you probably know, a lot of changes happened in the social media marketing over the last few years. In this blog, we’ll tell you about social media marketing trends to expect in 2018. This will definitely help you develop a robust social media marketing strategy for 2018.

Chatbots

It’s pretty easy to improve customer service with chatbots. Today, chatbots are getting smarter and can solve a number of important issues. Chatbots provide businesses with an easy way of interacting with the target audience. You can use chatbots to create brand voice for your business and send messages to your prospects and existing customers.

Video Content

Many social media specialists recommend business owners to focus on video content in 2018. The reality is video content works much better comparing to texts and images and provides high return on investment. Video offers a great way of interacting with the target audience and growing your social media following. Obviously, it makes a lot of sense for you to create videos that your customers will it interesting to watch and then share them on social media sites.

Live Content

Live streaming also continues to gain popularity these days. You can easily take advantage of Facebook Live and Instagram Live tools to create great live content about your product. This type of content will help you make a big impression on your followers. There is no doubt that your followers will find it interesting to watch your product presentations in real time. Finally, a lot of people may become interested in purchasing your product.

Messaging Platforms

It’s a great idea to use the messaging platforms for communicating with customers in 2018. According to the statistics, more than 4 billion people already use messaging apps all over the world. This number is expected to grow in the foreseeable future. If you use messaging apps for customer support, your clients will be able to get the assistance fast and easy. Among the most popular messaging platforms are: Whats App, WeChat, Facebook Messenger and others.

Stories

Now, it’s the perfect time to master the art of storytelling. The statistics shows that over 250 million people use Instagram Stories every day. On average, a user spends 28 minutes on Instagram Stories daily. The statistics also shows that 1 million people choose to use Instagram Stories for advertising each month.

We have just told you about the top 5 social media marketing trends that will dominate in 2018. If you would like to advertise your business on social media, please, get in touch with us today. Our digital marketing experts in Orange County are always looking forward to helping you with any of your social media promotion needs!


The Secrets to Successful Local Search Optimization

There has been a lot of talk about the importance of local SEO. Actually, optimizing a site for local search has a variety of benefits. First and foremost, local SEO delivers effective results. More and more people choose to use local search when they need to purchase products and services. According to the Google’s statistics, about 73% of sales are generated to a business by local search. On the other hand, if you optimize your business site for local search then you’ll have to deal with lower competition. That means that it would be easier for you to succeed with local SEO. If done right, local SEO can also help you increase your brand awareness significantly. In this blog, we’ll provide you with tips to help you dominate local search.

Keyword Research and Onsite Optimization. First of all, you need to identify the right keywords for your local SEO strategy. When selecting keywords for local search optimization you need to take into consideration traffic and the level of competition. Obviously, you should aim to pick up keywords that will provide your site with high return on investment. And of course, your keyword list should contain local search terms. Plus, you need to optimize site’s pages for target keywords. Make sure that site’s title tag, Meta description as well as images and videos are properly optimized for the targeted keywords.

Create and Optimize Google My Business Page as well as Bing Places for Business Page. Now, it’s time to claim Google My Business page as well as Bing Business page for your business. Make sure that you have provided the accurate information about your business (company name, address and phone number).

Take Advantage of Directory Listings and Citations. You should also get your business listed on high quality directory sites. So, it makes sense for you to submit your site to directory listings such as City Search, Local, Merchant Circle, Yelp, and other. If you establish a good online reputation for your business then popular directory sites will generate a lot of sales to your business and improve your local SEO.

Try to Get Positive Customer Reviews for Your Business on Google Maps. Positive customer reviews on Google Maps will help you boost your site’s local SEO and improve online reputation of your business. That’s why you should do everything possible to get as many positive customer reviews for your business on Google Maps as possible.

High Quality Link Building Has to be a Part of Your Local SEO Strategy. Link building is vital for local SEO success. However, the quality of links matter. So, it’s incredibly important for businesses to attract the right type of backlinks to their sites. Of course, you should aim to get backlinks from relevant sites. On the other hand, you need to obtain links from local sites. Good backlinks can greatly contribute to your local SEO strategy.

We’ve provided you with tips to help you get the most out of your local SEO efforts. So, use these local SEO tactics to achieve the best possible results. If you have any questions about local SEO or would like to learn how our SEO experts can help you grow your business with local search optimization services, please contact us today! 2Twelve Marketing

 

 

 

 

 

 

 

 

 

 

 

 

 


How to Use Facebook for Marketing Your Business

A lot of business owners choose to use Facebook to market their products and services for a number of reasons. Facebook is an incredibly popular social media platform that brings together people of different ages and interests from around the world. The statistics shows that more than 1.2 billion people use Facebook on a daily basis these days.

Facebook is a cost-effective advertising tool that works well for almost any type of business. The social network can generate high amounts of targeted traffic to your website. So, you’ll be able to promote your products and services effectively.

On the other hand, Facebook marketing will help you increase the awareness of your brand significantly.

You can also use Facebook as a communication channel to manage your reputation online.

The big question is – how to use Facebook for marketing your business? This blog post will concentrate on smart and easy Facebook marketing ideas. We’ll tell you about the best ways to use Facebook to promote your business. In addition, we’ll give your Facebook marketing tips for business owners.

One of the best ways to promote a business on Facebook is to create a so called fan page. Actually, it’s easy to create Facebook pages for businesses. Get high quality custom images designed for your Facebook business page and provide the details about your company (such as location, website’s URL, business details and more).

It’s crucial for you to update your Facebook page with content on a regular basis. Does your business site have a blog? If so, it makes sense for you to publish fresh content on your site’s blog consistently. After that, you’ll be able to share your blog posts on your Facebook business page. As result, your Facebook page will attract traffic to your site.

You can also promote your Facebook business page on your website. So, your customers and prospects will be able to join your Facebook page. The friends of your fans will see your Facebook business page as well. Finally, your Facebook business page will get additional traffic and new members.

Facebook groups also provide business owners with great advertising opportunities. It’s a good idea to promote your site in Facebook groups which are relevant to your business.

Create a Facebook group where you’ll be able to discuss questions related to your business. Invite existing clients as well as prospects to your Facebook group. Update your group with content and have discussions. You can also share your blog posts in your Facebook group.

You should do your best to share interesting content in your Facebook group and provide value for clients. As a result, your group will get more new members and your website will receive additional targeted traffic.

Facebook Ads need to be a part of your Facebook marketing strategy. You should know that Facebook Ads is a flexible and cost-effective online advertising solution that provides high return on investment.

When creating your Facebook advertising campaign you will be able to define your target audience. Specify location, age, gender, language, interests, behaviors and budget for your Facebook advertising campaign. It’s also important to note that Facebook Ads come with great report tools. With such tools, you’ll find it easy to measure your results.

Thank you so much for reading our insights into Facebook marketing. Without a doubt, Facebook provides business owners with a huge marketing potential. Follow our tips to get the most out of your Facebook marketing efforts! Let 2Twelve Marketing help you with your Facebook and Social Media Management.


How to Get the Most Out of Social Media Marketing

There has been a lot of talk about the significant advantages of using social media marketing for business. It’s worth noting that business owners can benefit from social media marketing in a number of ways. First and foremost, you’ll be able to increase your website traffic dramatically if you choose to use social media marketing for business. Social media marketing is a great way of boosting brand awareness. Above all, you can use social media marketing to communicate with your customers and prospects. The benefits of social media marketing are obvious. However, it’s incredibly important for you to promote a business on social media in the right way. In this blog, we would like to provide you with some tips to help you get the most out of your social media marketing campaign.

Obviously, you should concentrate on the most popular social media sites to promote your business in the best possible way. It’s a great idea to advertise businesses on platforms like Facebook, Twitter and Google +. Each of these popular social media sites can generate high amounts of traffic, clients and sales to your business.

Your job is to keep your followers, fans and friends informed about things which are happening in your business. So, it makes sense for you to setup a blog on a website and publish fresh content on it regularly. Then, you’ll need to share links to your blog posts on all of your social media profiles. This is something that needs to be done regularly. People tend to like, share and comment valuable content on social media sites. That’s the reason why you should try to share interesting content that provides value to users. Great content will work best for your business!

All social media platforms offer paid ads to users. Numerous experiments have shown that paid social media ads do fantastic job and provide high return on investment. So, if you choose to use paid ads then your business will probably get a lot of fans on social media within a short period of time. Your brand awareness will increase significantly as well.

First of all, you need to figure out when your target audience is the most active on social media. Make experiments and track the results of your social media campaign from time to time. Sooner or later, you’ll be able to find the best time for updating your social media profiles.

It’s crucial for you to analyze your social media campaign carefully all the time. What type of content works best on social media? How many website visitors and sales does each of social media platforms drive to your website? Obviously, you should take advantage of the best social media analytics tools and get the right answers to all of these important questions.

Thank you so much for reading our article. Obviously, social media needs to be a key part of your business promotion strategy. We’ve provided you with tips to help you maximize your social media efforts. Use the power of social media marketing in Orange County and take your business to the next level! Good luck!