SEO Benefits of Using WordPress to Create a Website

People choose to use WordPress as an effective platform to create business sites for a number of reasons. You need to know that WordPress is an easy-to-use content management system. Without a doubt, you’ll find it easy to add and update content on your business site with WordPress. Also, you’ll be able to decrease your website development costs significantly if you choose to take advantage of WordPress. However, the most important benefit of WordPress is that it’s a SEO friendly platform. WordPress is designed to make it easy for you to optimize site’s pages for the necessary target keywords. This blog post concentrates on the most important SEO benefits of using WordPress for a business site.

1) Google and Other Search Engines Index WordPress Sites Fast and Easy

The reality is WordPress sites are designed to make it easy for search engines to index content on site’s pages. That’s why Google and other search engines tend to index content on WordPress sites very quickly. So, it will not take you too much time to get content on your WordPress site’s web pages indexed.

2) It’s Pretty Easy to Create a Mobile Optimized Site with WordPress

Most likely that you’ve heard many times "mobile first". In other words, having a mobile friendly site is crucial for SEO success. You need to know that a lot of responsive WordPress themes are available these days. That means that you’ll be able to build a mobile friendly WordPress site fast and easy.

3) WordPress Comes with SEO Friendly URLs

You’ll find it easy to optimize your WordPress site’s URLs for SEO. With WordPress, you’ll be able to include the necessary keywords into site’s URLs. Plus, you’ll be able to make your site’s URLs easy-to-read for search engines.

4) WordPress Makes It Possible to Add Tags to Content

We all know that it’s incredibly important to insert keyword phrases into texts naturally. And of course, keyword stuffing is something that should be avoided. However, adding keywords to texts naturally is not always easy. If this is the case, you can take advantage of tags to add keywords to texts published on your WordPress site’s pages.

5) WordPress Has a Clean Code

The vast majority of the premium WordPress themes come with a clean code. Thus, your web pages will have a good chance to achieve high search engine rankings for the necessary keywords if the website is built on WordPress.

6) WordPress Images Can be Easily Optimized for SEO

It’s widely known that image optimization plays an important role in the search engine optimization (SEO) process. With WordPress, it will not take you too much time to optimize site’s images. You don’t need to have coding skills to perform image optimization on a website.

7) A Lot of WordPress SEO Plugins are Available Today

Obviously, you need to do a lot of important SEO tasks on your WordPress site. However, the things will definitely go easily if you choose to install a SEO plugin on your WordPress site. Luckily, there is no shortage of WP plugins these days. Among the best WordPress plugins for SEO are: Yoast SEO, SEMrush, All in One SEO pack and many others. So, it would be easy for you to pick a SEO plugin that will meet your needs in the best possible way.

Do you need help with doing local search engine optimization for a WordPress site? We are always looking forward to providing cost-effective SEO services for your business in Orange County!


How to Write Content that Attracts Links

Link building is an important part of search engine optimization (SEO). There has been a lot of talk about the importance of building links for a site in a natural way. Obviously, you should aim to get links with natural anchors (such as site name, brand name, domain name, etc) from relevant sites. On the other hand, you need to focus on building permanent incoming links. Such backlinks will work great and will help you boost your site’s SEO.

Providing original and interesting content on a website is known for being one of the best natural link building methods. The big question is – how to write content that attracts links? Now, we’ll help you find the answer to this important question. In this blog, we’ll talk about different types of content that attracts links.

1) Add Great Images to Content

It’s a great idea to include quality images in content. Keep in mind that images draws attention of users to content. You will definitely make it easy for users to read text on your site if you add images to your content. However the most important thing is that if someone decides to use your images on other sites, then he/she has to provide a link to your website.

2) Add Great Videos to Content

The same can be said about videos. It’s worth noting that great videos make content more interesting. Plus, videos may help site owners earn many good links. Let’s assume that people find your video interesting. In this case, they may choose to share your video on other sites. Finally, you’ll get additional backlinks.

3) Include an Online Survey in Content

You can conduct an online survey and then share survey results on your website. Without a doubt, online surveys make content more engaging. You also need to know that other writers may decide to include your surveys in their content. If this happens, you will earn additional links for your website.

4) Provide Research Data in Content

Have you done your own research? If so, you should definitely share research data on your website. It’s important to know that a lot of people constantly search for research data and statistics online. That means that you’ll be able to increase your website traffic significantly if you include research data in your content. Other writers may include your research data in their articles and provide a link to source. As a result, your website will get a backlink.

5) Create List Posts on Your Site

Do you have a blog on your website? In this case, it makes a lot of sense for you to update your blog with list posts. The reality is list posts are easy-to-read content. It’s also important to note that list posts are the type of content that attracts links to a site.

Thank you so much for reading this article. It’s fair to say that the content can attract links to your site in a number of ways. Actually, this list could go on and on. Our SEO experts in Orange County are always happy to help you get quality backlinks for your website!


Best Natural Link Building Techniques

Incoming links play an important role in the search engine optimization (SEO) process these days. However, it’s incredibly important for you to build backlinks for a website naturally. Obviously, you should aim to attract permanent incoming links from relevant sites. Such backlinks will definitely have a positive impact on your search engine rankings. On the other hand, bad incoming links may negatively affect your site’s SEO.

The big question is – what are the best natural link building techniques? Now, it’s time to get the answer to this important question! Below, we’ll provide you with good examples of natural link building techniques. Also, we’ll give you link building tips that work!

1) Guest Blogging

Guest blogging is a great way to build incoming links for a website naturally. It’s worth noting that this type of link building technique works great for any type of business. Most likely that you’ll be able to find a lot of blogs in your niche. The vast majority of these blogs would agree to publish your content. So, your job is to provide blogs with original and interesting content. Finally, your content will be published on blogs and you get a lot of quality backlinks for free.

2) Creating a Private Network of Blogs

It’s a great idea to create a private network of blogs. Each of these blogs should contain incoming links to your site. Obviously, this link building technique requires some costs. You need to pay for domain names, hosting and website development services. However, a private network of blogs provides high return on investment.

3) Sharing Images on Free Stock Photo Sites

Do you have great images that other people may desire to publish on their sites? If so, you can share these images on free stock photo sites. If someone chooses to use your image on his/her site or blog, he/she has to provide you with a backlink. This technique works great and makes it possible to attract a lot of backlinks to the site naturally.

4) Forum Participation

You can add a blog to your website and update it with content on a regular basis. Create blog posts with the answers to the questions that your potential clients ask about your business, products and services. Then you need to register at topic related forums and start participating in discussions. Provide community members with the links to your blog posts. So, they will be able to get the answers to their questions and you’ll get quality incoming links for your website.

5) Product Reviews

Have you recently launched a new product? You can give it to blog owners for FREE and ask them to write product reviews for you. As a result, bloggers will publish reviews for your product on their sites. On the other hand, you’ll get a lot of high quality backlinks for your site from relevant blogs.

It’s clear that link building is the work that requires special knowledge, experience and skills. 2Twelve Marketing has huge experience in building incoming links for sites in Orange County. Contact us today and our marketing experts will develop an effective search engine optimization SEO strategy for your local business in Orange County!


YouTube SEO Tactics that Work

YouTube videos can contribute greatly to your online marketing strategy. It’s hard to find an online buyer who has never watched videos on YouTube. That means that your YouTube channel can drive high amounts of targeted users to your website. On the other hand, YouTube videos are indexed by all major search engines. So, you’ll be able to use YouTube videos to get organic search traffic.

One way or another, each of your YouTube videos needs to be optimized for target keywords. When performing optimization of YouTube videos you should pay a close attention to optimizing video’s titles and description. Plus, you need to do every single thing possible to increase the number of your YouTube channel’s subscribers and get as many likes and comments for your videos on YouTube as possible.

This blog post concentrates on YouTube SEO tactics that work. In other words, we are going to provide you with video optimization tips that you need to follow to get the most out of your YouTube marketing efforts.

1) Optimizing YouTube Video’s Title and Description Tags

YouTube video’s title has to briefly explain what video is about. So, the video’s title tag has to contain no more than 65 characters. It goes without saying that the main keyword that you target needs to be included in your video’s title tag. It would be enough to mention the keyword in YouTube video’s title tag once. Your YouTube video’s description tag has to describe video in more details. This tag has to contain no more than 256 characters. Remember, keyword stuffing is something that should be avoided. Keywords should be inserted into YouTube title and description tags naturally.

2) Optimizing Video Descriptions

It’s worth noting that video descriptions has plenty room for search engine optimization (SEO). The reality is both YouTube and Google analyze video descriptions carefully. It’s recommended to write long descriptions for videos. By doing this, you’ll get an opportunity to optimize your videos for the main keywords and long-tail keywords.

3) Increase the Number of Your YouTube Channel’s Subscribers

Your videos on YouTube will begin to gain popularity quickly if a lot of people subscribe to your YouTube video channel. Your YouTube videos will get more views, more likes and more comments. Finally, you’ll be able to get more YouTube traffic. It’s a great idea to include a call to action into videos and ask users to subscribe to your YouTube channel.

4) Get More Likes for Your YouTube Videos

Once you publish a new video on your YouTube channel, you should do your best to promote it effectively. It makes a lot of sense for you to share links to your YouTube videos on relevant sites and forums. Plus, you can share links to your YouTube videos on popular social media sites such as Facebook, Twitter, Google + and others. All of this will definitely help you increase the number of views and likes for your YouTube videos.

5) Get More Comments for Your YouTube Videos

You should know that comments can add a lot to the popularity of your videos on YouTube. If your video is very interesting, then some YouTube users will most likely decide to leave a comment and say something about it. It’s crucial for you to reply to all of comments quickly and create discussions around your YouTube videos.

Do you need help with YouTube video optimization? Contact 2Twelve Marketing today! Our specialists are always ready to assist you with any of your search engine optimization (SEO) needs!


How to Use Images for Improving Site's SEO

It’s hard to imagine a website without images. Obviously, images draw attention of visitors to site’s pages and make texts on sites easy-to-read. It’s also important to note that images contribute greatly to site’s SEO. Actually, you can benefit from using images on your site in many ways. This blog post concentrates on SEO benefits of images. Also, we’ll provide you with some image optimization tips. Finally, you’ll get an understanding of how to use images for improving site’s SEO.

1) Images Make Content More Engaging

Today, search engines pay a close attention to the user behavior. Thus, you should do every single thing possible to improve your site’s user experience. There is the evidence that images positively affect the behavior of users on the site. If you provide great images on your web pages, visitors are likely to be interested in your content. They will spend more time on your site. As a result, your web pages will rank higher for the target keywords in search engines.

2) Images Provide Additional Opportunities for Onsite Optimization

Keyword stuffing is something that should be avoided at any cost. That means that you should aim to insert keywords into texts naturally. However, it’s not always easy to put keyword phrases into texts in a natural way. So, you can add the target keywords to image’s file name and alt tag. By doing so, you’ll be able to make your site relevant to the necessary search terms.

3) Images Generate Search Traffic to a Website

Each of images on your website will be indexed by search engines. Once an image is indexed, people will be able to find it in search engines. If image optimization is done right, image search is likely to drive high amounts of targeted traffic to your website.

4) Images Help Attract Quality Backlinks to a Website

Images are your intellectual property. Therefore, if someone chooses to publish your images then he/she has to provide you with a backlink. In other words, images give site owners great link building opportunities. It’s a good idea to share your images on popular stock image websites such as Flickr and many others. People often use this type of online resources to find images on their sites. If your images are really good, you’ll be able to get a lot of quality backlinks naturally. Such incoming links will generate a lot of targeted users to your site and boost your search engine rankings dramatically.

5) Images Make Content More Sharable on Social Media

There has been a lot of talk about the importance of social media promotion for site’s SEO. Numerous studies have shown that people tend to share, like and comment web pages with good images on social media more frequently. Such web pages rank better in search results.

Thank you so much for reading this article. There is no doubt that image optimization needs to be a key part of your search engine optimization (SEO) strategy. Each of your images has to be optimized for search engines. Use the power of images to maximize your SEO efforts. Best of luck!


Optimizing Content for Voice Search - Strategies and Tips

The search engine technology is constantly evolving. The voice search is obviously becoming more and more popular these days. A lot of people choose to take advantage of voice search when they are driving a car or on the go. Mobile users may also find it hard to use a keyboard on their devices. For this reason they choose to make use of a voice choice.

It’s pretty easy to use a voice search. All that you need to do is to pronounce a keyword phrase and the search engine will provide you with what you are looking for. It’s worth noting that the number of users who prefer to benefit from voice search is growing day after day. That’s why it’s so important to optimize a website for voice search. In this blog, we’ll provide you with some insights into voice search optimization.

The Key Elements of a Successful Voice Search Optimization Strategy

The big question is – what is incredibly important for voice search optimization today? Now, it’s time to get the answer! Actually, among the top voice search ranking factors are: 1) on-page optimization, 2) quality of content, 3) user behavior, 4) web page load speed and 5) off-site optimization.

It’s crucial for you to do on-page optimization in the right way and provide quality content on a website. You should also do your best to make your site convenient for users. Check your web page load speed on a regular basis and make sure that your site loads fast. If you find that your web pages load slowly, then you need to do everything possible to speed up your website. And of course, incoming links play a big role in voice search optimization. However, the quality of backlinks matter. You should attract only quality links to your site. So, focus on getting backlinks from relevant sites. And of course, you have to build links for your site in a natural way. By doing so, you’ll be able to avoid search engine penalties and, most importantly, improve your site’s rankings.

Tips for Optimizing Content for Voice Search

- Mobile first. Traditionally people use voice search from their mobile devices. That means that your site has to be mobile friendly. Make sure that your website looks great on all types of mobile devices including smartphones, tablets, etc. It makes a lot of sense for you to take advantage of responsive design.

- Optimize a website for conversational keywords. People tend to use conversational keywords when trying to find the necessary information via voice choice. That’s the reason why you need to optimize your site for conversational keywords. It’s important to note that conversational keyword phrases are less competitive. So, it would be easier for you to achieve top search engine rankings for such keywords.

If you would like to develop an effective SEO strategy for voice search in 2018, contact us today. 2Twelve Marketing provides a full range of search engine optimization (SEO) services in Orange County. We are always looking forward to helping you with any of your SEO needs!


Why Content Is Important for SEO

Most likely you’ve heard many times that content is the kind and content is incredibly important for SEO. However, the quality of content also matters. Creating original and interesting content is crucial for success of a search engine optimization (SEO) strategy. This blog posts concentrates on the importance of quality content for SEO. As a result, you’ll be able to figure out why content is so important for SEO.

1) You Need Content to Optimize Your Site for Targeted Keywords

You’ll definitely find it hard to optimize the homepage on your website for all the necessary keyword phrases. Ideally, each web page needs to be optimized for 1 – 2 search terms. That means that you should create additional pages on your website and fill them with original and keyword rich content.

2) Interesting Content Attracts Quality Backlinks to a Website

It’s a great idea to add a blog to a website. In addition, you need to update your blog with fresh and valuable content on a regular basis. If people find it interesting to read your articles they may decide to republish them on their sites. As a result, your website will get a lot of backlinks from relevant sites. Such backlinks will generate the targeted traffic to your site and contribute greatly to your search engine optimization (SEO) strategy.

3) Well Optimized Content Gets Targeted Organic Search Traffic

It’s clear that the more content your site has – the better! Each page (or blog post) will be indexed by search engines and generate the targeted organic traffic to your website. However, you need to publish only unique content on your site to make this happen. Plus, website content needs to contain the target keywords.

4) Search Engines Like Sites that are Frequently Updated with Fresh Content

Many experiments have shown that search engines rank higher websites which are frequently updated with fresh content. That’s why it makes a lot of sense for you to publish original content on a website frequently. By doing so, you’ll be able to improve your site’s rankings and promote your business in search engines successfully.

5) Content Can be Used to Promote a Website on Social Media

There has been a lot of talk about the importance of social media promotion for SEO. There is the evidence that such social media signals as likes, shares and comments positively affect search rankings. Thus, you should try everything you can to promote your content on social media effectively. Create social media profiles for your business and share your content with followers regularly. Great content quickly gains popularity on social media sites. And of course, effective social media promotion will help you grow your following and have a huge positive impact on your site’s SEO.

Do you need an effective content marketing strategy for your business that works? Or, maybe, you need to get your website content optimized for targeted keywords? Contact 2Twelve Marketing today! Our SEO experts in Orange County offer cost-effective solutions for any of your search engine optimization needs!


Doing a SEO Audit of a Website

A SEO audit needs to be done prior to developing a search engine optimization strategy. A SEO expert will check your website for problems carefully and provide you with a report. Actually, a SEO audit is the type of a report that describes all of SEO problems that negatively affect site’s rankings. On the other hand, a SEO audit contains tips for improving site’s SEO.

The big question is – how to perform a SEO audit of a website? Today, we’ll focus your attention on things that you need to know to do a basic SEO audit of a website. Below, you’ll be able to find on-site SEO audit checklist as well as off-site SEO audit checklist.

On-Site SEO Audit Checklist

Mobile friendly site. Today, it’s incredibly important to have a mobile friendly site that looks great on all types of PCs and mobile devices such as smartphones, tablets, etc. It’s a great idea to take advantage of responsive design. The reality is a responsive website adapts itself automatically to fit all screen resolutions.

Titles and descriptions. When doing a SEO audit it’s important to check titles and descriptions of each web page. Make sure that a web page’s title contains no more than 65 characters and a web page’s description contains no more than 160 characters. Both a title and description have to contain a keyword for which a web page is optimized. On the other hand, keyword stuffing should be avoided.

URL structure. URLs of your site’s web pages need to be properly formatted. URL of each web page has to contain no more than 255 characters. URLs of site’s web pages need to be unique. Plus, it would be nice to include the target keywords in URLs.

Content. It’s crucial for you to ensure that your website doesn’t have duplicate content. You should publish only unique content on each of your site’s web pages. Also, texts on web pages have to be informative and easy-to-read.

Images. If you use images on your site’s pages, you definitely need to optimize them for the target keywords. Image optimization consists of such stages as optimizing file names, optimizing ALT tags, minimizing image sizes, etc.

Broken links. Broken links have a negative impact on site’s rankings. So, if any broken links are found on the website they have to be fixed as soon as possible.

Page speed. Website loading time affects search engine rankings, site conversions and sales. Do you find that your site’s web pages load slowly? If so, you need to update your site and improve its page load speed.

Off-Site SEO Audit Checklist

Quality of incoming links. Incoming links play a big role in search engine optimization. However, it’s important to attract the right type of backlinks to a website. Make sure that your website has backlinks from relevant sites.

WWW or without WWW. Actually, these are two different websites. First of all, you need to decide what site you would like to promote in search engines. Afterwards, you need to build backlinks for the right website.

It’s worth noting that a SEO audit of a website is a serious job that requires special skills, experience, knowledge and tools. Contact us today to get a SEO audit done! Our SEO experts in Orange County are always looking forward to helping you with any of your search engine optimization needs!


Why Local SEO is So Important for Medical Marketing

Do you run a business that provides medical services in Orange County? If so, you obviously need to use local search engine optimization services to promote your medical services in the Orange County area. It would be better for you to find Orange County branding agency that specializes in local SEO services and has experience in digital marketing for doctors. Today, we’ll talk about the importance of using local search engine optimization for medical marketing.

1) It’s Easy to Promote Medical Businesses with Local SEO Services

It’s clear that you need to make huge efforts and spend a lot of time to promote your medical business in search engines internationally. The reality is it can be difficult for you to get top search engine rankings for high competition keywords. However, you’ll not find it hard to optimize your medical website for local search.

2) Local SEO Services Provide Medical Businesses with High Return on Investment

Local SEO is a cost-effective online marketing solution for a medical business. Thus, if you optimize your medical business website for local search successfully, its web pages will rank higher and you will begin to get targeted search traffic for FREE. As a result, your medical business will receive a lot of new customers over time.

3) Local SEO Services Work Great for Medical Businesses

Many medical business owners choose to promote their services with local search optimization services for a good reason. Let’s assume that a company provides medical services in the Orange County area only. Obviously, it doesn’t make sense for you to optimize a website for general keywords and promote a medical business internationally. In this case, you should definitely focus on targeting city specific keywords. Such keywords will generate targeted quality traffic to your site. So, a medical business owner will find it easy to turn website traffic into customers.

4) Customers Can See a Medical Company’s Reviews

What is great about local search is that users can analyze customer reviews of businesses. That means that if a company has built a solid reputation on the market, a lot of people will be interested in its medical services. With great customer reviews, a medical business will expand its customer base fast and easy.

5) Local SEO Services Help Medical Businesses Increase Brand Awareness

And of course, local search engine optimization services have a huge positive impact on the brand of a medical business. A lot of people will definitely remember your brand if your medical site gets high rankings in local search results. They may come back to your site later and order your medical services when such a need arises. Finally, local SEO services will become a powerful brand development tool for a medical business.

Our digital marketing and branding agency in Orange County can help you with medical marketing for doctors. We also provide local search engine optimization services for medical marketing. Contact our Orange County digital marketing experts today to get an initial consultation for FREE!


5 Reasons Why You Need SEO to Grow Your Business

Today, it’s hard to imagine doing business without a website and search engine optimization. Google search engine is constantly gaining in popularity and the demand for SEO as well as Google Adwords Pay per Click advertising services is growing all the time. Business owners in Orange County choose to use search engine optimization (SEO) services for obvious reasons. Generally speaking, SEO services can be used to promote a site and develop a brand for business. In this blog, we’ll tell you 5 reasons why you need to grow your business with SEO.

1) SEO Services Will Help You Attract Target Audience to Your Business

The reality is SEO services help business owners attract targeted users to their sites. So, if you optimize your site’s pages for the necessary keywords, you’ll make it easy for your potential clients to find your business in search engines.

2) SEO Services Will Generate Qualified Leads and Sales to Your Business

As it was mentioned above, SEO services are all about driving the targeted search engine traffic to a website. Google remains the world’s leading search engine these days. So, you’ll not have trouble converting your Google visitors into sales. If you use SEO services to promote your business, a high percentage of your website traffic will be converted into sales.

3) SEO Services Provide Long Term Results

If you create an effective SEO strategy for your business, your site will begin to rank high for necessary keywords over time. When this happens, your site’s web pages will start getting organic targeted traffic for FREE. After reaching the top, you’ll have to maintain your SEO rankings. A well-optimized website will be able to drive potential clients as well as qualified leads and sales to your business for a long time.

4) Search Engine Optimization is a Powerful Brand Development Tool

It goes without saying that search engine optimization will help you increase brand awareness for your business significantly. And of course, you’ll find it easy to do business with a well-recognized brand.

5) SEO is a Cost-Effective Online Advertising Solution

Search engine optimization has to be the number one priority if you would like to promote your business in a cost-effective way. If your site gets to number 1 on Google for the target keywords, your business will get high amounts of potential clients for FREE. Does your site already rank high for the target keywords? If so, you can suspend your Google Adwords & PPC management campaign. By doing so, you’ll be able to get the most out of your online advertising budget.

Obviously, you can benefit from SEO services in a number of ways. However, search engine optimization needs to be done the right way. You must have special knowledge, skills and tools to succeed with search engine optimization. Our Orange County digital marketing experts are always happy to help you develop a SEO strategy for your business that works!