The global mobile traffic is rapidly growing these days. The statistics shows that the global mobile traffic has already surpassed the global desktop traffic. That means that if your site is not mobile friendly, you’ll definitely lose traffic, prospects and sales. That’s why you need to make sure that your website looks great on all types of mobile and desktop devices. In this blog, we’ll outline the top 5 reasons why responsive web design is so important to your brand.

1) Responsive Sites Automatically Adapt to Fit Different Screen Sizes

With responsive web design, your site’s web pages will be able to fit any screen size. So, users will not find it difficult to view your site from mobile devices of different types including tablets, smartphones, etc. As a result, your website will receive additional traffic that you can turn into clients, leads and sales.

2) Responsive Web Design Helps Increase Site’s Social Media Presence

According to the statistics, a lot of people choose to visit social media sites on their mobile devices today. So, your site’s social media presence is likely to increase significantly if you take advantage of custom web development services and make your website fully responsive. Finally, people will be able to visit your business site from their mobile devices. Plus, mobile visitors will find it easy to like, share and comment your web pages on social media.

3) Responsive Sites Rank Better in Google

Google has officially announced that the search engine is planning to rank higher mobile friendly sites in the foreseeable future. Obviously, the search engine aims to reward sites that provide visitors with better user experience. So, you’ll be able to get better rankings for the target keywords in Google search by making your site responsive.

4) Responsive Web Design Means Better User Experience

As it was mentioned above, great user experience will probably have a huge positive impact on site’s SEO rankings in the nearest future. On the other hand, improving user experience may also help you increase site’s conversion dramatically. One of the best ways to improve a website’s user experience is to make use of responsive web design.

5) Responsive Web Design Will Result in Sales Increase

Nowadays, people tend to do online shopping on their mobile devices. The recent statistics says that up to 70% of shoppers choose to use their mobile devices to purchase products and services online. It’s worth noting that mobile shopping is getting more and more popular these days. That means that you’ll probably lose your customers and sales if your website is not responsive. On the other hand, making your site responsive may help you increase your sales and take your business to the next level.

As you can see, there are many reasons why you should invest in responsive web design. Obviously, responsive web design requires special knowledge and skills. If you would like to make your website responsive, please contact our Orange County digital marketing experts for custom web development services today!